Meet the Team


IDENTITY Apparel all team members lined up side by side surrounded by IDENTITY Apparel merchandise like boxes, paper bags, and socks

We’re a small team with a big dream.

IDENTITY Apparel is on a mission to become a global brand.

We believe there’s absolutely no excuse for overpriced items, poor customer service, or shipping delays.

We value quality in every sense of the word. Choose from literally hundreds of designs, made from quality materials, at an affordable price. We’ll ship it to you in 1 to 3 days, and every purchase comes with freebies!

We take it a step further by making sure every transaction is as smooth as can be with our 100% Happiness Guarantee.

If you’re unhappy with your purchase for whatever reason, feel free to return the item within the allotted return period.

No questions asked!

And it doesn't end when the transaction is over. Enjoy our personalized, after-sales 24/7 customer service.

We want to be your go-to. And we're willing to do what it takes to earn that privilege.

We're honored to be a part of your journey, and we'd love it if you take this journey with us.

Your choice. Your brand. Your IDENTITY.