Creating IDENTITY Apparel’s Signature Unboxing Experience

Creating IDENTITY Apparel’s Signature Unboxing Experience

Packaging is something people tend to take for granted. However, we recognize it’s one of the most important ways an online store like IDENTITY Apparel can interact directly with our customers. That’s why we make the extra effort to create a carefully crafted and personalized unboxing experience

As part of our 100% Happiness Guarantee, we make sure to ship every single order that comes in within 1 to 3 days. And we simply can’t do that without an effective system in place.

We take pains to make sure we get your orders right the first time and carefully pack them to prevent any damage while in transit. Getting these crucial steps right will save you the trouble of having to return or replace items.

Minimizing returns also saves us money, and those savings are passed on to you, because it keeps our costs down, and our prices affordable.

And that’s why we’ve broken down our ordering process into what we call the 3 P's: Print, Pick, and Pack.

1. Print

The first thing we do is print the Pick list. This contains all your order details, namely the items you chose—whether its socks, shirts, or bowties—and their quantities.


Next, we print the Airway Bill, or AWB, and write the item breakdown of each order on the back. That means your order details are on the Pick list and the AWB for good measure. Vendors use the AWB to make bookings, check the status of delivery, and track the shipment.

The third and last thing we print is the order invoice that ships out with your package.


2. Pick

Using the Pick list, we pull the items you ordered from our inventory and place them on the assembly line. We double check the items to make sure we have the right quantity and print match, and address any errors.


We separate the AWBs according to quantity, starting with the smallest orders first, then working our way up to bigger ones. Every order is placed in a tray with its AWB so the orders don’t get mixed up with each other.

All items go through Quality Control to check for damage or stains. Anything that isn’t up to standard is immediately replaced. 

Finally, we take a photo of each order then move on to packing. 

3. Pack

Items are taken from the tray and placed in wrapping tissue paper, along with an individually sealed face mask, a free sticker, and a thank you note from our team. This is standard for every single order, regardless of size or quantity. In fact, we consider it a cardinal sin not to include the freebies!

We then seal the wrapping tissue with a thank you sticker, then wrap the entire package with kraft paper. A QR code sticker is stuck on top to make it easy for customers to visit our website.


The package is placed inside the mailer pouch and sealed. Lastly, we stick the AWB sticker onto the pouch.


And voila! That’s how we pack most of our orders. 

Packing Bigger Orders

For socks orders of 5 pairs or more, customers receive a special IDENTITY Apparel reusable poly bag pouch.

Shirts and pants are already individually wrapped in plastic and placed directly inside the mailer pouch. Plus, they come with a free pair of socks! The socks are wrapped in the usual way together with the free facemask and sticker.


Orders of our Box of Socks are placed inside a bigger box for added protection, then further bubble wrapped so it doesn’t get damaged in transit. The AWB is stuck onto the flat surface top of the box.



Sunglasses and neckties are individually packed in separate boxes, then generously covered in bubble wrap for an added layer of protection. The QR code sticker is stuck on top of the bubble wrap, then packed inside the mailer pouch.


Happiness Guaranteed

While we go through great lengths to faithfully fulfill your orders, the reality is we’re not perfect. We’re still human after all!

That’s why we make sure every transaction is as smooth as can be with our 100% Happiness Guarantee. If you’re unhappy with your purchase for whatever reason, feel free to return the item within the allotted return period. (See our return policy for more details.)

And it doesn't end when the transaction is over. Enjoy our personalized, after-sales 24/7 customer service.

We want to be your go-to. And we're willing to do what it takes to earn that privilege. We're honored to be a part of your journey, and we'd love it if you take this journey with us.

Your choice. Your brand. Your IDENTITY.

Back to blog

Leave a comment